Good public image comes about by getting out there to the public and doing good deeds with your brand in a position to benefit from exposure alone. There isn’t usually any benefit sought beyond this, at least not in the short term. Good ideas for building a strong public image could include raising funds for [...]

Resource planning at the corporate level comprehensively covers the planning for physical resources, human resources, financial and intangible or intellectual resources like patents, copyrights, technology, trademark etc. , at the macro level of the firm. These are needed for the corporate to achieve their vision and also gives direction to the departments at the functional [...]